Many think this will set the real standard for 3D films to come – as well as raising the bar for visual effects films in general.

Also, while Ice Age 3 has raised some concerns about 3D attendance, it is interesting that the film has grossed worldwide in the neighborhood of $500Mil, so not sure what all the concern is about at this point. The audience for Ice Age may not be the audience for a horror film, an epic animation like Beowulf – and some others may not cut it if they get negative reviews. Also, films like UP! did not push the 3D bar far enough, in this case meaning if the filmakers didnt want to go for off screen effects, they should have then pushed the bar for depth. The whole 3D production and creative side of any given 3D project appears to still be in its infancy, so its up to the creatives to get what an audience wants out of these films, maybe starting with the intent to make a really good, entertaining film for starters.

I’m involved with a new 3D technology that may make it to conventions such as Comicon, hopfully within the coming year.