The past few years have had comic book fans go through blockbuster after blockbuster event that change things in their respective universes forever. Of course, if I were to detail the big comic book events of the past decade this piece would be about thirty pages long. I’ll forego that and allow you to peruse the various comic book wikis out there. Instead I shall review the pros and cons of the “event” format and offer some suggestions for the publishers and readers going forward.
Pro: Events are cash cows for the publishers. If the publishers do well then the readers do well… isn’t that how capitalism works? Plus they get to sell tie-in merchandise, action figures, clothing and what we’re all really after: jewelry. Am I right?
Con: Price. Publishers can charge more for event books, since they are pitched as “must read” comics.
Pro: Dream Teams. You get to see a popular writer/artist work together on a dream project.
Con: Nightmare Teams. If the event book features an artist or writer who you don’t like, then you’re out of luck. The even may also involve characters you have no interest in as a result. If you do not like the direction they are going with the title or the universe you may be stuck. Slogging through bad stories just for some kind of resolution is not fun.
Pro: Holy Shit Moments. Events are usually pretty traumatic in the scope of things. This “holy shit moment” can be an incredibly powerful incident that can change the entire dynamic of the story and even the universe.
Con: Holy Shit moments falling flat. Big moments meant to have impact and gravitas end up being pointless or just plain offensive. For instance the Blob eating the Wasp in Marvel’s Ultimatum; Totally unnecessary. Shock for the sake of shock which can ruin a good story.


