I was part of the lucky group of people who were invited to a sneak peek at the first theatrical trailer for Disney’s upcoming Tron: Legacy. The online viral marketing campaign for the film has kicked into high gear in the past two weeks. FlynnLives.com was the first site to pop up, which invited people to scour London, New York, Los Angeles, Sydney and Toronto for clues that would reveal the name of a website where intrepid scavengers could register for the screening event.
Tron: Legacy follows Sam Flynn (Garret Hedlund), the son of Kevin Flynn (Jeff Bridges), who is looking into his father’s mysterious disappearance 25 years ago. His search leads him to his father’s old haunts and ultimately transports him into the same cyber-universe that his father was once trapped in and now resides. Check out the full trailer description after the jump.
